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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Marketing versus selling

Know what your customers want.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Encourage customer complaints

Turn complaints into outstanding service.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

When the customer is not right

Sometimes you have to fire a bad customer.